Combining Target List and White-Space Strategy For ‘Bottom of the Funnel’ Marketing Drives Significant Growth in Total Rx
In this case study, you will learn about:
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Marketing directly into physicians’ electronic health record (EHR) system
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How to get more from your EHR marketing using clinical data like ICD-10 codes, prescribing behavior, and more to effectively expand target audience criteria
jpiatt
Tue, 01/07/2025 – 13:40
In 2024, a US-based life science company with a new drug in the gastrointestinal therapeutic area engaged with Veradigm to deliver point-of-care advertising directly into healthcare providers’ electronic health record (EHR).
Resource Type
Wed, 01/15/2025 – 08:00
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