In today’s rapidly evolving healthcare landscape, patients often face numerous medication access barriers that not only influence health outcomes, but strain operations for care teams, providers and pharmacies. At the same time, manufacturers are navigating their own set of unique challenges, including a dynamic payer landscape, budget constraints and market competition. To help ensure medications reach the people who need them most, an adaptable brand lifecycle strategy is imperative. Join CoverMyMeds leaders, Megan Wetzel, Shea Scott and Dimple Patel, for an informative discussion, moderated by Fierce Pharma, as they explore actionable strategies to support the optimization of brands’ lifecycles from launch to loss of exclusivity (LOE).
What you’ll gain:
- In-depth analysis on the state of medication access, common barriers impacting the patient journey and industry fragmentation
- Strategies to help improve brand outcomes at every stage of the lifecycle
- Best practices to help streamline pharmacy claim approvals and reduce prescription abandonment at the point of sale
- Insights on how automation, AI and real-world data can enhance medication access outcomes