Dermatology is one of the most consumer-influenced and commercially competitive areas in healthcare. More than half of patients rely exclusively on OTC treatments, and a growing share of care occurs outside traditional healthcare settings. For companies developing therapeutics in this space, prescription and claims data provide only a partial view of the full care experience, leaving critical gaps in how disease is experienced, managed, treated, and responded to in the real world.
By connecting directly with individuals over time, a longitudinal, multimodal data approach can more fully characterize dermatologic conditions as they evolve. This includes integrating clinical data with data captured directly from individuals: imaging, patient-reported symptoms and experience, OTC and prescription use, healthcare utilization, and real-time treatment and condition changes.
This session will explore how this integrated model can sharpen brand positioning, clarify unmet need, and strengthen lifecycle and access strategy in competitive dermatology markets.