NaturesPlus class action lawsuit overview:
- Who: Plaintiff Chaka Theus filed a class action lawsuit against Natural Organics Inc. d/b/a NaturesPlus.
- Why: Theus claims that NaturesPlus misrepresents the dosage in many of its supplements.
- Where: The class action lawsuit was filed in California federal court.
A NaturesPlus class action lawsuit alleges the company misrepresents the dosage in many of its supplements.
Plaintiff Chaka Theus lists 20 NaturesPlus supplements that allegedly do not contain the advertised dosage.
“Instead, each capsule, tablet or gummy contains only a fraction of the advertised dosage and consumers must ingest two or more capsules to achieve the advertised dosage,” Theus alleges.
The lawsuit argues that consumers are overpaying for the supplements because they are receiving less than the advertised value for them even though they pay the full purchase price.
NaturesPlus class action says other brands disclose when dosage applies ‘per serving’
Theus says she relied on the defendant’s advertising when she purchased its NaturesPlus Iron 40 mg product. She says two tablets are required to achieve the advertised dosage.
She points to other supplements which similarly require at least two capsules or tablets to reach the advertised dose. Four tablets are allegedly required for consumers to achieve the advertised dosage for the NaturesPlus Calcium/Magnesium/Vitamin D3 1200mg/600mg/25mg with 100 mcg Vitamin K12 Tablets supplement.
Theus claims that NaturesPlus dupes consumers into believing each capsule, tablet or gummy unit contains the advertised dosage. Reasonable consumers believe they will receive at least two times the amount of nutrients than what they are actually receiving in a product, the plaintiff argues.
The NaturesPlus lawsuit notes the front of the product labels prominently display a dosage amount and the number of tablets contained in the package, leading consumers to believe the number of tablets or capsules reflects the number of servings.
The complaint points to competing nutritional supplement brands that disclose the advertised dosage does not apply per capsule, prominently disclosing the dose applies “per serving.” This accurate advertising informs consumers prior to purchasing the product that multiple capsules may be necessary to achieve the advertised dose, Theus says.
The NaturesPlus lawsuit asserts claims for violations of California’s Consumer Legal Remedies Act, Unfair Competition Law, False Advertising Law, breach of express and implied warranties, negligent misrepresentation, fraud and unjust enrichment.
Onnit Labs, which was co-founded by podcaster Joe Rogan, is facing a class action lawsuit alleging it sells brain health supplements that perform no better than a placebo.
What do you think about the claim that NaturesPlus supplements misrepresent the dosage? Let us know in the comments.
Theus is represented by Lilach H. Klein, Michael T. Houchin and Zachary M. Crosner of Crosner Legal PC.
The NaturesPlus supplements class action lawsuit is Chaka Theus v. Natural Organics Inc. d/b/a NaturesPlus, Case No. 2:24-cv-08780, in the U.S. District Court for the Central District of California.
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