Consumer health brands face increasing pressure to demonstrate real-world impact, stand out in a crowded market, and adapt quickly to evolving consumer expectations. Traditional evidence-gathering approaches fall short in capturing the everyday behaviors that shape outcomes, so to understand the needs of consumers, companies have to transform the way they engage with consumers. This webinar will explore how direct, recontactable relationships with individuals can enable companies to continuously capture and analyze real-world data. Attendees will learn how to leverage these insights to quantify product impact, test messaging, and uncover early signals of efficacy and unmet need.
- Demonstrate how consumer health teams need to create opportunities for continuous engagement and tap into specific populations to generate long-term insights
- Understand the value of tracking behavior changes in the real world to generate insight with greater validity and precision
- Utilize continuous real-world evidence to strengthen product positioning, differentiate offerings, and adapt to consumer needs with more efficiency and accuracy
- Identify unmet needs to guide product development and market strategy
