Toby Katcher leads CMI Media Group’s Video media investments, specializing in the development of go-to-market, growth, and branding strategies. As the agency’s video department head, he oversees Video and Advanced TV capabilities, including Data-Driven Linear, Addressable TV, CTV, and OTT streaming video platforms and partners. Toby has a proven track record of over 20 years of experience working with advertisers, evaluating marketing objectives and investments to provide relevant and actionable marketplace recommendations to improve performance and increase media value. Before his current position, Toby honed his media skills at agencies such as Mindshare, UM, 360i, Starcom, and Havas Media on brands such as American Express, Johnson & Johnson, Sanofi-Aventis, New Orleans Tourism, Novartis, and Florida Blue.